Google Ads · NYC Multifamily · Nothing Else
We lease upNYC buildings.With Google Ads. Nothing else.
Reachlabz turns high-intent Google searches into tours, applications, and signed leases for NYC property owners and managers.
Weekly Report: Wk 31
of signed leases driven by Google Ads in our flagship case study.
182 units
Queens lease-up taken from launch to 70%+ leased.
100%
NYC. 100% Google Ads. No other cities, no other channels.
Vacancy isn't a metric.
In NYC, it's $3,500 a month per unit.
Every empty unit bleeds $3–4k a month. Ten vacant units is a $35,000 monthly hole. That math doesn't wait for your marketing plan to warm up.
Generic agencies spread your budget across six channels and report on impressions. Impressions don't sign leases.
ILS listings put you on a shelf next to every competitor. Meanwhile, renters typing “2 bedroom apartment astoria no fee” into Google, the highest-intent prospects in the market, go to whoever shows up first. If that's not you, it's the building down the block.
One vacant unit · running cost
1 sec = 1 day
DAY 000 / 365
One channel. Chosen for a reason.
Intent
The highest-intent channel that exists
People literally search “apartments for rent in Long Island City” the week they need to move. No audience-building, no hoping the algorithm finds renters. They're already looking. We make sure they find your building.
Tracking
Tracked from click to signed lease
Google Ads + GA4 + call tracking, wired together on day one. Every call, tour, and application traces back to a keyword. You'll know exactly which dollars produced which leases, not “brand lift.”
Focus
Specialists beat generalists
We know NYC CPCs block by block, which neighborhoods search for “no fee,” and when leasing season peaks and dies. A generalist learns that on your budget. We already paid that tuition.
One building. One channel. 51% of every signed lease.
A 182-unit new development in Queens, opening into a crowded submarket. The ILS listings were live. The broker network was working. The gap: renters searching Google for exactly this building's neighborhood, bedroom count, and price point. And landing on competitors.
We built neighborhood-level campaigns, wired GA4 and call tracking to the leasing office, and reported every Friday on one number that matters: signed leases, and where each one came from.
By the time the building crossed 70% leased, Google Ads had driven 51% of all signed leases: more than every other channel combined against any single one of them.
Google Ads funnel · launch → 70%+ leased
- Qualified inquiries1,206
↓ 28% convert
Tours booked341↓ 37% convert
Applications126↓ 52% convert
Signed leases66
Three steps. No onboarding theater.
Free Ads Audit & vacancy analysis
We map your vacancy against real NYC search demand: what renters in your submarket search, what those clicks cost, and what competitors are bidding on. You get the numbers whether you hire us or not.
Campaign build
Neighborhood-level keyword strategy, ad copy written for your exact units, landing pages built to convert, and GA4 + call tracking wired to the leasing office. Live in days, not quarters.
Weekly reporting tied to signed leases
Every Friday: spend, tours, applications, signed leases: per keyword, per neighborhood. No vanity metrics. If a campaign isn't producing leases, we kill it and say so.
Street level · read bottom to top
Who it's for
Property owners
Stabilized buildings with stubborn vacancy. Turn units faster, cut concession pressure.
Developers in lease-up
New buildings that need velocity from day one. Demand waiting before the C of O.
Management companies
NYC portfolios where every week of vacancy shows up in the owner report.
If your building isn't in NYC, we're not your agency. And that's the point.
Straight answers.
The questions every NYC owner asks on the first call, answered before it.
Every week vacant is money gone.
Book your free audit. We'll show you the search demand your building is missing: with numbers, in one call.
30 minutes. No deck, no pitch. Your submarket's numbers.